We approach Content Strategy from an investigative journalism background. We believe in the age-old principle that to cover your story, you need to tell the audience Who, What, When, Where, and especially WHY to move them to action. Understanding the foundation of storytelling led us to digital marketing success for nearly 100 different brands.

Sure, you might be able to pop off a witty few lines for an Instagram or LinkedIn post, and that’s an incredibly helpful insight into your brand voice. What we do is different. We write content for SEO, AEO, blogs, long-form articles, social posts, video scripts, email, case studies, and white papers (and here’s the key) on a consistent, continual, regimented schedule.

Most startups focus on getting attention, but don’t plan for how they will hold on to it once they have it. Email is how you stay in front of someone, and there is a method to guiding them down a path towards conversion. Email is one of the highest-ROI channels because you’re talking to someone who has already shown enough interest to join your mailing list. Unlike social platforms, you own your email list.

If your product is complex or the wins are hard to understand, case studies and white papers bridge the gap between storytelling and overwhelming technical terms, creating content that the general online user can understand and trust. What’s the difference between the two? Case Studies show real-world proof that your brand is useful to someone. White Papers dig deeper into the tech or science to position you as the expert.

Customer Journey Mapping helps us take control of how someone goes from saying “never heard of you” to becoming a loyal repeat customer by highlighting where people drop off along the way. It doesn’t matter how much effort you put into growing traffic volume; if people get confused or stall before they buy, you’re essentially pouring water into a leaky bucket.

Do you know how your current customers came to the decision that your product was the answer to their problems? Customer Journey Mapping helps us take control of how someone goes from saying “never heard of you” to becoming a loyal repeat customer by highlighting where people drop off along the way.