Mishmi Takin | Crowdfunding an Innovative Approach to Outdoor Apparel

Mishmi Takin | Crowdfunding an Innovative Approach to Outdoor Apparel

Mishmi Takin is a shoe and outerwear brand created by Kapil Dev Sign to solve the problem of breathable shoes and jackets needed in the rain forest of Congo or skiing the slopes in Colorado. His ventilation-focused design maximizes air flow, removes the sweat as soon as it is generated and keeps you cool and dry even in humid conditions. So he contacted our team about creating a social media presence for his brand and then taking Mishmi Takin to Indiegogo for a crowdfunding campaign. Here is some of our success…

 

Total Ad Placement – $10,187
CPC – $0.32
CTR – 3.57%
Total impressions – 998,524
Total Clicks – 16,750 (unique)
Backers (Conversions) – 302
Funding – $66, 527 (exceeded goal by 2x)

 

 

CAMPAIGN UPDATE:  Using the marketing resources we created for the first crowdfunding campaign on Kickstarter Kapil was able to launch and run a second campaign on Indiegogo to reach their audience of backers and raise an additional $81,000.
View that campaign HERE!

Date
Category
Crowdfunding, Digital Ads, Social Media