Athletic DNA | Creating a Brand Using Social Media

Athletic DNA | Creating a Brand Using Social Media

While building a tennis academy, the Founders of ADNA noticed the lack of apparel targeted towards youth. This led them to create apparel for juniors because no other brand covered this demographic as completely. The idea was that if a kid identifies with a brand, they will carry that brand through their career. They want kids to grow with the brand as well as improve as an athlete while wearing the clothes. 

 

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Digital Marketing, Social Media